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Overview
Taking approximately 18-24 months to complete, the Multi-Channel Marketer Apprenticeship (Level 3) is equivalent to two A-levels. The qualification is an ideal progression route into the marketing industry, or those already working within marketing. Typical job roles associated with the programme include Digital Communications Assistant, Marketing Assistant, Marketing Administrator and many more.
There are no standardised eligibility criteria for this qualification. This means the individual employer will decide if a candidate is suitable.
Multi-Channel Marketer Apprenticeship Features
Throughout the apprenticeship you’ll gain the skills, knowledge and behaviours needed for your chosen role and industry. To help you with this, you can expect to study the following subject areas:
- Marketing Methods, Principles and Practices
- Regulation and Legislation
- Marketing Communications
- Customer Experience and the Customer Journey
- Research and Campaign Planning
- IT and Digital Tools
- Campaign Implementation and Management
- Data Analysis and Marketing Evaluation.
Off-the-Job Training
For 20% of your apprenticeship, you must have time away from your regular duties. This is to engage in training related to your post and programme. Known as ‘Off-the-Job Training’, this should take place at a time convenient for both you and your employer.
The qualification is delivered through a blended learning approach. You will be required to make time to see your tutor via remote or face-to-face sessions.
The sessions will take place roughly once per month, usually lasting around 2 hours. The duration of these can be extended for any additional learning or support you require. Your tutor will also provide support and guidance in between each learning session.
You should also expect to carry out self-study and learning as part of the Off-the-Job Training using your iLearner portfolio.
Functional Skills
If you do not have grades A-C/9-4 in GCSE maths and English or equivalent, you will complete Functional Skills alongside the apprenticeship. It is nationally recognised and is completed as part of the apprenticeship.
- As a Level 3 qualification, you’ll complete Level 2 Functional Skills maths and English.
- The learning will be delivered by one of our dedicated tutors via remote or face-to-face sessions. The only exceptions are the speaking and listening assessments. These may be delivered in a classroom.
- These sessions will take place once a month, for roughly 2 hours depending on your learning needs.
- With their expert help, you’ll have all the support you need to achieve your goals.
The End-Point Assessment
As part of your Digital Marketer Apprenticeship, an End-Point Assessment (EPA) will be completed to demonstrate your development and growth. You can achieve either a Pass or Distinction based on your final grade.
Project Report with Presentation and Questioning
As part of the EPA, you will complete a project and write a report. The title and scope must be agreed with the End-Point Assessment Organisation at the gateway. The report should be a maximum of 2500 words (with a 10% tolerance).
You will then show a presentation based on the report, and take part in a question and answer session with an independent assessor to discuss the project and presentation. It will last 45 minutes altogether, and they will ask at least 6 questions.
Interview Underpinned by a Portfolio of Evidence
In the interview, an independent assessor asks the apprentice questions. It gives the apprentice the opportunity to demonstrate the skills, knowledge and behaviours mapped to this assessment method. The apprentice can refer to and illustrate their answers with evidence from their portfolio of evidence.
Forget about lugging around all your work. The online iLearner portfolio system means all your work can be uploaded directly to your account and accessed wherever you go. The system is easy to navigate and full guidance will be provided through our iLearner handbook and from your tutor through one to one support.
Go Further
Once you’ve completed your Multi-Channel Marketer Apprenticeship, there are several progression routes available, dependent on your industry and job role:
- Team Leader / Supervisor (Level 3)
- Content Creator (Level 3)
- Marketing Executive (Level 4)
- Digital Marketer – Integrated Degree (Level 6)
This standard aligns with the following professional recognition:
- Chartered Institute of Marketing (CIM) for Affiliate
- Digital Marketing Institute (DMI) for Power
- Data and Marketing Association (DMA) for Individual
You can also progress into a variety of job roles, such as Marketing Manager, Marketing Executive, Marketing Officer and many more!
Contact us for further information!
Call us on 01246 278931, email info@apprenticeteam.co.uk or fill in the contact form below to check availability and for further advice about the next steps.
Our team will be happy to advise you on additional programmes we provide and can help point you in the right direction for any learning requirement not delivered by Apprentice Team Ltd.
