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Overview
Taking approximately 18-24 months to complete, the Multi-Channel Marketer Apprenticeship (Level 3) is equivalent to two A-levels. The qualification is an ideal progression route into the marketing industry, or those already working within marketing. Typical job roles associated with the programme include Digital Communications Assistant, Marketing Assistant, Marketing Administrator and many more.
There are no standardised eligibility criteria for this qualification. This means the individual employer will decide if a candidate is suitable.
Start date: Flexible
Typical duration: 18-24 Months (depending on hours worked each week)
Location: Nationwide (England)
Multi-Channel Marketer Apprenticeship Features
Throughout the apprenticeship you’ll gain the skills, knowledge and behaviours needed for your chosen role and industry. To help you with this, you can expect to study the following subject areas:
- Marketing Methods, Principles and Practices
- Regulation and Legislation
- Marketing Communications
- Customer Experience and the Customer Journey
- Research and Campaign Planning
- IT and Digital Tools
- Campaign Implementation and Management
- Data Analysis and Marketing Evaluation.
During your apprenticeship you will gather evidence as part of a portfolio to demonstrate your knowledge, skills and behaviours.
This will include:
- Completion of workbooks and knowledge questions.
- Virtual observations, carried out in line with data protection and GDPR requirements.
- Recorded professional discussions to capture reflective learning and understanding.
- Witness testimonies from managers to verify on-the-job performance and competence.
Forget about lugging around all your work. The online iLearner e-portfolio system means all your work can be uploaded directly to your account and accessed wherever you go.
The system is easy to navigate and full guidance will be provided through our iLearner handbook and from your tutor through one-to-one support.
Off-the-Job Training
Off-the-job (OTJ) training is a mandatory part of all apprenticeships funded by the Department for Education. Each apprenticeship standard has a set number of OTJ training hours that must be planned and completed. If you have no prior learning and your apprenticeship duration and funding have not been reduced, you are expected to complete the full number of OTJ hours as specified in the standard.
There is no requirement to increase OTJ hours for part-time apprentices. This includes those working less than 30 hours per week or on zero-hour contracts. The training must be realistic and aligned with the standard’s set requirements.
OTJ training takes place during your normal working hours and involves learning activities that are directly related to your apprenticeship. This could include one-to-one sessions with a tutor, preparing for assessments, role-playing workplace scenarios, attending training sessions or webinars on key industry topics and individual study time to complete coursework.
To check the minimum required hours for your apprenticeship, please use the link below:
View Apprenticeship Hours Requirements
Functional Skills
Functional Skills maths and English are an essential part of many apprenticeship courses. Apprentices aged 16-18 who have not previously achieved GCSE Grade 4/C (or an equivalent qualification) are required to complete and achieve their Functional Skills qualifications. However, for adult apprentices (19+), Functional Skills are now optional and not a mandatory requirement for completing an apprenticeship. The decision is for the employer and the learner to decide whether to undertake these qualifications.
Benefits of completing Functional Skills:
- Some higher-level roles and further qualifications require maths and English at Level 1 or 2. Completing Functional Skills can open doors to promotions and further education.
- Strong communication and numerical skills are essential in most job roles, helping with tasks like report writing, budgeting, and problem-solving.
- Functional Skills help with real-life tasks, such as managing finances, understanding contracts, and effective communication in personal and professional settings.
- Functional Skills are designed to be practical and flexible, meaning they can be tailored to fit around your apprenticeship work.
The End-Point Assessment
As part of your Digital Marketer Apprenticeship, an End-Point Assessment (EPA) will be completed to demonstrate your development and growth. You can achieve either a Pass or Distinction based on your final grade.
Project Report with Presentation and Questioning
As part of the EPA, you will complete a project and write a report. The title and scope must be agreed with the End-Point Assessment Organisation at the gateway. The report should be a maximum of 2500 words (with a 10% tolerance).
You will then show a presentation based on the report, and take part in a question and answer session with an independent assessor to discuss the project and presentation. It will last 45 minutes altogether, and they will ask at least 6 questions.
Interview Underpinned by a Portfolio of Evidence
In the interview, an independent assessor asks the apprentice questions. It gives the apprentice the opportunity to demonstrate the skills, knowledge and behaviours mapped to this assessment method. The apprentice can refer to and illustrate their answers with evidence from their portfolio of evidence.
Forget about lugging around all your work. The online iLearner portfolio system means all your work can be uploaded directly to your account and accessed wherever you go. The system is easy to navigate and full guidance will be provided through our iLearner handbook and from your tutor through one to one support.
Go Further
Once you’ve completed your Multi-Channel Marketer Apprenticeship, there are several progression routes available, dependent on your industry and job role:
- Team Leader / Supervisor (Level 3)
- Content Creator (Level 3)
- Marketing Executive (Level 4)
- Digital Marketer – Integrated Degree (Level 6)
This standard aligns with the following professional recognition:
- Chartered Institute of Marketing (CIM) for Affiliate
- Digital Marketing Institute (DMI) for Power
- Data and Marketing Association (DMA) for Individual
You can also progress into a variety of job roles, such as Marketing Manager, Marketing Executive, Marketing Officer and many more!
Contact us for further information!
Call us on 01246 278931, email info@apprenticeteam.co.uk or fill in the contact form below to check availability and for further advice about the next steps.
Our team will be happy to advise you on additional programmes we provide and can help point you in the right direction for any learning requirement not delivered by Apprentice Team Ltd.
