The apprenticeship standards are a new in-depth way of gaining qualifications in your chosen job role. By completing this Level 4 Retail Manager apprenticeship, you will gain a qualification equivalent to a certificate of higher education (CertHE). It takes approximately 18 months to complete (depending on working hours).

As part of the apprenticeship you will engage in off-the-job training, create a portfolio of evidence, and complete the End-Point Assessment.

This apprenticeship qualification suits job roles such as Store Manager, Retail Store Manager, Commercial Manager, Group Operations Manager, Sales Manager, and many more.

Please note: before beginning this higher apprenticeship, you must have achieved Level 2 qualifications in maths and English (GCSEs A-C or equivalent, such as Functional Skills).

What are the subject areas for a Level 4 Retail Manager apprenticeship?

For the Level 4 Retail Manager apprenticeship, you will study these subject areas:

  • Customer
  • Leadership
  • Financial
  • Brand Reputation
  • Technology
  • Team Performance
  • Developing Self and Others

This qualification is an ideal progression route for your career in retail management.

To find out more about these subject areas, give us a call on 01246 278931, or email

What is off-the-job training?

In short, for 20% of your apprenticeship, you must have time away from your regular duties to engage in training related to your post. This is called off-the-job training, and could include a variety of tasks. For example, practical training, theory tests and writing tests would all count as off-the-job training.

You do not need to visit a classroom to complete off-the-job training, and you will complete it within your normal working hours. As part of this training, one of our tutors will conduct both one-to-one workplace visits and remote learning sessions. This will take place every 4-6 weeks, with remote sessions delivered through video conferencing. Each session lasts 1½-4 hours, depending on your individual learning needs.


The End-Point Assessment

As part of your qualification, you will complete an End-Point Assessment (EPA) to demonstrate the skills, knowledge and behaviours you have developed throughout the programme. You can achieve either a Pass or Distinction based on your final grade.

For the Level 4 Retail Manager apprenticeship, the EPA consists of the following:

  • Written Exam
    • This is an objective written assessment using both short and extended questions.
    • The questions will be scenario based, requiring you to demonstrate reasoning and joined up thinking to further showcase your skills and knowledge in the business.
  • Retail Business Project
    • This could be a project to prepare a two year strategy for a department in a large organisation, or an entire operation for a smaller organisation.
    • You will prepare a two page maximum synopsis of your proposed project which you are required to bring to the independent end assessment planning meeting.
    • The independent end assess or and employer representative will then determine whether the proposed project has the potential to meet the criteria of the retail business project.
  • Professional Discussion
    • An independent assessor will conduct a professional discussion to further discuss your skills and development over the course of your apprenticeship.

Go Further

Once you have completed this qualification at Level 4, there are several progression routes available, dependant on your industry and job role.

Call us on 01246 278931 or email to check availability and for further advice about the next steps. Our team will be happy to advise you on the programmes we provide, and can help point you in the right direction for any learning not delivered by Apprentice Team Ltd.