The Digital Marketer Apprenticeship (Level 3) is an ideal career progression route into the marketing industry, or those already working within the marketing industry. It will take approximately 12-18 months to complete, and is equivalent to two A-levels. Typical job roles associated with the programme include Digital Marketing Assistant, Social Media Marketer, Junior Digital Marketing Executive and many more.

There are no standardised eligibility criteria for this qualification. This means the individual employer will decide if a candidate is suitable.

Digital Marketer Apprenticeship Features

Throughout the apprenticeship you’ll gain the skills, knowledge and behaviours needed for your chosen role and industry. To help you with this, you can expect to study the following subject areas:

  • Implementation
  • Digital and Social Media Strategies
  • Technologies
  • Customer Service
  • Digital Analytics

You will also complete three Vendor or Professional Qualifications alongside the apprenticeship. These are Google Analytics, BCS Level 3 Award in Principles of Coding and BCS Level 3 Certificate in Marketing Principles.

digital marketer apprenticeship features

Off-the-Job Training

For 20% of your apprenticeship, you must have time away from your regular duties. This is to engage in training related to your post and programme. Known as ‘Off-the-Job Training’, this should take place at a time convenient for both you and your employer.

The qualification is delivered through a blended learning approach. You will be required to make time to see your tutor via remote or face-to-face sessions.

The sessions will take place roughly once per month, usually lasting around 2 hours. The duration of these can be extended for any additional learning or support you require. Your tutor will also provide support and guidance in between each learning session.

You should also expect to carry out self-study and learning as part of the Off-the-Job Training using your iLearner portfolio.

Functional Skills

If you do not have grades A-C/9-4 in GCSE maths and English or equivalent, you will complete Functional Skills alongside the apprenticeship. It is nationally recognised and is completed as part of the apprenticeship.

  • As a Level 3 qualification, you’ll complete Level 2 Functional Skills maths and English.
  • The learning will be delivered by one of our dedicated tutors via remote or face-to-face sessions. The only exceptions are the speaking and listening assessments. These may be delivered in a classroom.
  • These sessions will take place once a month, for roughly 2 hours depending on your learning needs.
  • With their expert help, you’ll have all the support you need to achieve your goals.

The End-Point Assessment

As part of your Digital Marketer Apprenticeship, an End-Point Assessment (EPA) will be completed to demonstrate your development and growth. You can achieve either a Pass or Distinction based on your final grade.

Showcase Portfolio

During your apprenticeship you will gather evidence as part of a portfolio to further show your learning. This will cover topics such as; knowledge about the business and its market, understanding how you perform in the job role, how customers affect the business and more. Though this is not directly assessed, your portfolio is essential for completing other parts of the EPA.

Forget about lugging around all your work. The online iLearner portfolio system means all your work can be uploaded directly to your account and accessed wherever you go. The system is easy to navigate. Though, full guidance will be provided through our iLearner handbook and from your tutor through one-to-one support

Employer Reference

As part of your EPA, your employer will be asked to provide a brief review on the quality of your work, to further strengthen the evidence you submitted in your portfolio and give a perspective on how you performed throughout your apprenticeship.


As part of your apprenticeship, you will be working on a work-based project over a one week period. The project will be chosen from a list of pre-defined projects related to your job role. This is to further demonstrate your skills you’ve developed as part of a final assessment.

Final Interview

Once the rest of the EPA is complete, you will complete an interview on the knowledge, skills and behaviours you documented in your portfolio and showcased during your project. This assesses your understanding and development through the qualification.

digital marketer apprenticeship end-point assessment

Go Further

Once you’ve completed your Digital Marketer Apprenticeship, there are several progression routes available, dependent on your industry and job role:

Once this apprenticeship is completed, you are eligible to apply for registration on to the Register for IT Technicians. In addition, you’ll be able to join the CIM (Chartered Institute of Marketing) as an Affiliate (Professional) member, and/or BCS as an Associate member.

You can also progress into a variety of job roles, such as Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Officer and many more!

Contact us for further information!

Call us on 01246 278931, email info@apprenticeteam.co.uk or fill in the contact form below to check availability and for further advice about the next steps.

Our team will be happy to advise you on additional programmes we provide and can help point you in the right direction for any learning requirement not delivered by Apprentice Team Ltd.